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Game Developers Conference / GDC Play · 2024

GDC 2024

This was AlterStaff’s first GDC exhibition for AI2U—and my first large industry conference on the other side of the booth.

ShowingAI2U: With You 'Til The End ↗
WhenMarch 18–22, 2024 · three-day GDC Play showcase
WhereMoscone Center
San Francisco, California
My roleUnity developer, exhibitor, on-site technical support, playtest facilitator, promotion support, and cosplayer
The first AI2U booth at GDC Play 2024
AI2U's first GDC booth

At the showcase

Bringing the game
to its audience.

What I did

  • I monitored the demo build and handled technical problems quickly enough to keep the showcase moving.
  • I invited attendees to play, explained the controls, and guided them through the demo.
  • I moved between booth setup, media conversations, observation notes, and character cosplay.
  • I recorded feedback along with enough context to understand it later.
  • I worked across the development, design, art, and marketing teams during the three-day showcase.

What happened

We ran many live playtests and spoke with media throughout the event. For me, the bigger outcome was learning how different the game felt when I had to explain it repeatedly, clearly, and in a noisy room.

Field notes

I kept switching between build stability, public explanation, cosplay, and feedback capture. It was the first time every part of making and presenting the game seemed to be happening at once.

I left with a much better sense of how to explain a project briefly, keep a live demo calm, and record feedback without losing the context that made it useful.